Chrome

Very
Pink
Weekend

Overview

Very.co.uk created an ownable 3-day event called Pink Weekend, with an aim to incentivise their shoppers with Very Big Deals. Sponsored by Google Chrome, we were challenged to maximise Google's share of voice during the busy shopping period.

Final Very

Approach

Being aware that Very consumers are continuously looking for great deals and recommendations, we ensured that the Google Chromebook branding was prominent on all key media touch-points throughout the entire path to purchase. This was an opportunity to capitalise on the incremental traffic that was created during the 3-day event, to maximise volume uplift for Google.

Very Weekend

Creative Strategy

The creative encompassed the partnership between Very and Google; aligning the Very branding throughout with Googles logo featured across all key touch-points.

The campaign was supported heavily across very.co.uk including a landing page takeover and inclusion on all the footer pages. Offsite media was also utilised to reach both new and existing customers, educating them on the deals available on Pink Weekend. This included emails, Instagram as well as a strong offsite digital campaign in the Daily Mail and Metro.

Let's look at the numbers

0
Million OTS
0
% new customers driven to Very
0
% of all deals driven by Acer Chromebook
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