With Very.co.uk not being a shopper's automatic choice for electricals, we needed to look at current barriers to purchase and the full shopping journey to understand how to make Very the first port of call in this category.
As an often complicated, highly involved purchase, buying a high ticket electrical item can be a daunting task. However, with a very engaged shopper who currently often doesn't appreciate the full range of choice available at very.co.uk there was a real opportunity for Shop Direct to simplify the process and grow market share.
We developed a new strategy through the proposition of Very Best, which made ‘Big decisions simple for real life’. We used influencers who resonate with our shoppers and represent each of their relevant lifestyles to provide practical and simple explanations of why the products are ideally tailored to them.