In partnership with the British Retail Consortium, this roundtable event will discuss how retailers can overcome the barriers to the hidden billion of brand marketing investment through developing successful media centres
Registration does not guarantee a place at the event, we will be in touch with you to confirm your place.
We have never seen a retail environment like the one we’re experiencing today. With increased competition from global players, higher fixed costs for stores and staff and the recent economic uncertainty driving currency fluctuations, the pressure on margin and profit has never been greater. For UK retail to thrive over the next few years, leaders need to focus on new revenue streams to improve our profitability.
So why are some retailers leaving millions of pounds of revenue on the table?
Over the last five years, Amazon have become one of the worlds largest media owners, generating over $10bn of media revenue worldwide from the sale of their on-site media assets to brands. And some of our major grocers have followed, having developed ‘media centres’ that work alongside their supplier brands to offer advertising opportunities throughout their physical and digital estates.
These retailers are capitalising on a change in the way brands are spending their media budgets.
In partnership with....