We created a bespoke co-branded VIP lounge at The Global Awards, with Very and Samsung. The lounge was designed to attract social media influencers including an ‘instagrammable’ flower bench.
The pop-up VIP lounge was deployed across social media influencer activity, including Chloe Lewis from TOWIE, landing pages on Very and targeted email and SMS activity. There was also an onsite radio competition to win the new Galaxy S10.
Media was aligned to the campaign objectives, drove awareness of the partnership and the lounge provided an opportunity to educate visitors on the benefits of the Galaxy S10.