Football Pitch

Summer
Of
Football

Overview

Creating a food and drink destination for shoppers celebrating the summer of football 2018.

Key Visual Football
Approach

A cross-category brand event

We positioned Co-op as the retailer that enables everyone to get together to celebrate, commiserate, cheer, share, play, watch, support and enjoy a summer of football.


By bringing complimentary brands to the football season occasion together in a cross-category, supplier funded execution to increase consideration for Co-op as a food & drink shopping destination for the events and drive sales for featured brands.

Co Op Summer Of Football
Close

Approach

And uniquely activated in 2 phases to make the most of the hype during the season:

The warm up (April-June)
The build up to the World Cup but also the period in which the FA Cup final and Champions League final were taking place.


Match Day (June-July)
The main event: the World Cup itself.

Results

0
% avg. sales uplift for featured brands
0
brands involved
0
stores activated in

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