Continuing the successful strategic approach from the launch campaign of the Samsung S8, we phased our campaign by pre-order and launch, however this time adding an incremental 'teaser' phase to pique interest even earlier.
Teaser, pre-order & launch.
Data showed the Very shopper typically looks to upgrade their mobile device after 12 months and is always looking for the next best thing, so we know they are in market for the latest smartphone launches.
We needed to highlight the reasons to believe in this particular new device over the competition and did so across multiple touchpoints.
The campaign was heavily supported onsite across the homepage, zonepage, mobile category page as well as a bespoke landing page. We also targeted existing customers through offsite media such as email and SMS.