Samsung Kv

The
Camera
Reimagined

Supporting the latest smartphone innovation from Samsung

The challenge?

With the launch of the newest phone on the market from Samsung, how could we encourage the Very shopper to upgrade their old smartphone device to the Samsung S9?​

Approach

A three phased approach

Continuing the successful strategic approach from the launch campaign of the Samsung S8, we phased our campaign by pre-order and launch, however this time adding an incremental 'teaser' phase to pique interest even earlier.

Teaser, pre-order & launch.

Data showed the Very shopper typically looks to upgrade their mobile device after 12 months and is always looking for the next best thing, so we know they are in market for the latest smartphone launches.

We needed to highlight the reasons to believe in this particular new device over the competition and did so across multiple touchpoints.

The campaign was heavily supported onsite across the homepage, zonepage, mobile category page as well as a bespoke landing page. We also targeted existing customers through offsite media such as email and SMS. ​

Close

Due to the success of our previous launch campaign with Samsung, the brand increased their investment for the S9 launch to allow us to support all 3 phases fully. ​​

Overall the campaign achieved a total of 2.4M impressions across the teaser, pre and hard launch phases, with a strong demand uplift YoY +187%.​

We also saw a strong click through rate for the S9 targeted email of 19% vs. the benchmark of 9%.​

Sd Samsung Case Study

Results

0
% email CTR
0
% uplift in demand YoY
0
million campaign impressions

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