This includes over-seeing the management of campaigns from initial concept right through to launch. A key part of my role is working alongside brands and the Shop Direct team to ensure our activity meets supplier objectives whilst resonating with the customer. By working with a number of key brands such as Adidas, Mattel and ghd, we have delivered some fantastic campaigns such as Toy Team, Christmas Gifting, The Big Beauty Event and Nike Air Max Day... and we've even won some awards along the way!
Just working with world class brands and senior stake-holders on a daily basis is what I class as my best experience.
Toy Team - I love the idea of kids testing and reviewing different toys. Plus, the campaign has performed well each time we have launched the activity.
Probably my dry sense of humour.