Launching the Exclusive Nuna Suited collection at Mothercare.
Nuna were launching their first ever fashion collection, SUITED exclusively with Mothercare.
To land it in style, we ran a massive, premium campaign that focused on their collection but also supported Nuna’s wider range at Mothercare.
Standing out from the crowd
Standing out from the crowd as Nuna are known for their chic designs, every bit of this campaign had to be stylish - tailored, if you will. From the creative through to the media touchpoints, we positioned Nuna's aspirational brand both in-store and online at Mothercare.
As an exclusive product, we reached out to bloggers and social influencers to drive awareness of the range. This bespoke and user generated content, unlocked the ability to create a real buzz about the range, which also aided Mothercare in gaining new customers, who may have otherwise shopped elsewhere.