I’m really lucky to work with some of the sharpest minds and best teams in our industry, every single day. I started out in promotional marketing, working for a number of global FMCG brands. I joined the Shopper Media Group in November 2012, focusing on our partnership with Shop Direct. At first, I was responsible for building strong working principles with the Shop Direct team in Liverpool – later, I moved to a leadership position and became responsible for the whole partnership top to bottom. On Sunday mornings I’m usually somewhere in South Manchester, trying to convince myself that I’m the next Mo Farah in waiting. In the afternoons, I counterbalance my efforts with a pint of real ale.
Managing to keep up with Sam, Katie and the whole Threefold team as we continue to build brilliant retail partnerships and execute campaigns that genuinely make a difference.
We create a lot of retail events which span all sorts of categories. New Year New You was our first over 5 years ago and although our events have moved on somewhat, I’ll always hold it close to my heart.
A few things. Being the first member of the Threefold team to originate from Wigan (I am now one of three, naturally), not taking things too seriously, I make sure we have some fun with what we do and finally having the singing voice of an angel.