It's so varied and exciting. One day it could be working on a cheese brand for Co-op or a big event like Halloween and another it could be figuring out how we best market a new washing machine to the Very.co.uk customer. I love that no two days are the same and each brand is just as much of a challenge as another. I dig into the research and develop key insights that drive an overall campaign strategy. I'll then take that and develop a communications plan as well as a media strategy.
Prior to joining the planning team at SMG, I was in a client management role for FMCG brands and before joining SMG I delved into the world of fashion retail and market research.
Feeling so welcomed by the ever-growing gang at the all company 2017/18 kick off!
Virgin Experience Days 2017 - grounded in an insight now others are using too! We’re a nation of secret gift returners, plus we won an award for the campaign which was the icing on the cake.
Not being afraid to challenge the status quo for a great idea.