It's more than just numbers on a page, the data tells a story allowing us to uncover new insights which we can use to tailor future campaigns.
I am responsible for the number crunching across both the Shop Direct and Co-op accounts, helping to introduce new efficiencies, better ways of working and helping to deliver the highest level of client servicing we can when talking about campaign performance, ROI and media channel tracking. If a job can't be done in Excel, then you're not trying hard enough!
Every day is different! There's a new challenge every morning ready to be tackled, and nothing is more rewarding than breaking down tough barriers into areas you've never touched before.
Toy Team - Always a fun and engaging campaign to analyse!
The go-to IT/Excel guy.