Food Summer Party Dinner

Great
British
Summer

Overview

A hot summer's day can increase sales of food and drink by 10% as Brits spend less time planning and cooking their meals, but instead have an attack of spontaneity wanting to make the most of the great outdoors.

With 80% of the population within a 2 mile radius of their stores, Co-op are never too far away when the sun decides to show.

Co Op Gbs
Approach

Celebrating the best of the British summer

In honour of the Great British Summer, Co-op’s summer story was all about celebrating their commitment to being ‘100% British’. While Co-op were focusing on their own brand product range being 100% British, we took a slightly different twist. Whether a brand is British or not, many of their products are part of what makes the Great British Summer great - often making key occasions like BBQ’s, picnics and festivals what they are.

Working with brands that are naturally associated with the British Summer, we highlighted different “treat” consumption occasions whilst still aligning to the Co-op “100% British” summer story, creating consistency for shoppers.

Co Op Gbs Case Study

Results

0
% average sales uplift for a lead brand
0
Million opportunities to see
0
"The team are receptive to implementing new ways of working and improving communication at the right time. There is an openness to understand the wider impact which is appreciated"
Trade Planning

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