I work with the Co-op planning teams to develop events throughout the year and ensure everything we deliver is fully aligned to the Co-op strategy. I work with a variety of teams within Co-op including the digital, membership, community and in-store POS teams to ensure our campaigns are fully integrated.
I am lucky enough to have worked across two accounts at Threefold, Shop Direct and Co-op. This has given me the opportunity to work with some of the biggest brands in the world across different categories such as FMCG, electrical, sportswear and home.
The Co-op Summer of Football campaign. We worked really closely with Co-op from start to finish to deliver a fully integrated campaign across 5 periods. This campaign brought 12 brands together and gave them a platform across one of the busiest trading periods for Co-op. We also introduced new media for this event to make it exciting for the brands involved.
Being very red (mainly my hair).