It’s about all the moments that make the occasion the festive period that it is. A season of joy, giving, sharing, feasting, partying and celebrating together with colleagues, friends, pets and family. And it's all the nation’s favourite brands and products that bring everyone together and provide the merriment of the season.
We wanted to bring together a collection of festive favourite brands that create the moments that make the season so special on media throughout the shop journey. Large format media around store as well as media at fixture were key to ensuring we not only inspired, but also converted shoppers at the crucial point of purchase.
Brands also shared the joy with Co-op head office colleagues to continue building retailer relationships.