More recently I have also been working on growing new opportunities within the partnership. I can also usually be found sorting out various IT requests for the team and working out new ways to connect our different offices through tech.
Good things come to those who wait, but at Threefold you don't have to wait too long before something challenging but exciting comes your way. Presenting to Diageo at the Guinness Factory in Dublin (after a tasting session and a pint of Guinness over lunch!) was definitely one of the best experiences so far. Having visited the home of Guinness the previous year as a visitor, to come back and present was a real career highlight, and one I won't forget in a hurry.
A strong campaign for us is one which ticks the three boxes as being a great campaign for the retailer, the shopper, and the brand. One of the most successful in this respect has been the Curry week campaign. It brought together products cross category (curry ingredients and beer), in a way which just made sense for the shopper. The creative was particularly enticing, and the results showed that it worked really well for the brands involved.
Being a frustrated thespian. I will do anything to get up on stage and present.