For Sportswear brands in particular, we have developed a number of innovative and bespoke retail executions by partnering with key influencers and experiential events.
Working with big sportswear brands has allowed me travel to multiple branded events and even photoshoots with elite athletes and influencers which is always exciting!
The Adidas Festival campaign has been my favourite campaign to date. Despite the campaign falling outside of their regular brand calendar, the idea captured the brand. To bring it to life, we worked with some amazing and inspiring influencers who styled up the Adidas Originals range in a bold, festival inspired way and in turn the campaign was recognised for its creative impact. Not only did we receive great feedback from the brand, the campaign performed particularly well so a winner all-round!
Constantly carrying a bottle of hot sauce in my bag .