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Charlotte
Malbasa
Client Development Manager

I’m responsible for developing key retailer relationships for Threefold across the country, which is essentially an opportunity to do two of my favourite things… Have a chat to interesting people and drink coffee.

I joined the Shopper Media Group back in 2015 on the Shop Direct team, looking after all things Clothing & Footwear and Home & Furniture for Very and Littlewoods. After a hiatus to Melbourne for nearly three years, I had the best time working with some of the leading retailers down under and managed not to pick up a dodgy accent. Now that I’m back, I’m really lucky to have an opportunity to work with the whole of the Threefold business and my old Shop Direct team, while spreading the word about ‘the power of Threefold’. Outside of work, I have become the classic Aussie weekend stereotype… It involves avo on toast, yoga and great coffee. It definitely doesn’t involve Costa.

Q&A with Charlotte

Best experience at Threefold?

Working with such ambitious colleagues every day, willing to go above and beyond for each other as well as their day-to-day clients.

Favourite Campaign

It’s got to be the Shop Direct Kitchen Event of 2016! Clinging onto my laurels here, but it was the first kitchen category event we’d ever done and the first time we’d worked with twelve of the fourteen brands featured. The relationships we developed as a result are ones that have stuck with me ever since.

What are you known for?

Being the founder and author of the esteemed internal publication, ‘Malbasa’s Musings’; self-proclaimed Queen of H&F; and more recently, ‘she’s the one who used to work here and came back from Australia’.

Smashed Avo
Vivino
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Charlotte Malbasa
Meet Charlotte

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Meet the rest of our team

Brilliant, bonkers, brave. Fun, fast, fantastic. Dynamic, driven, determined.

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