Adidas were looking to grow their female shopper base through Very. At the same time Very were keen to capitalise on the growing demand for sportswear, so we needed to create a campaign that resonated with the younger female shoppers to drive sales for both in a unique way with a clear London focus.
Tapping into the demand for empowerment, a healthy lifestyle and athleisure, whilst adhering to adidas’ proposition ‘here to create’, we understood that our target shoppers had a mixed level of interest in sportswear from athleisure to amateur athletes and sports enthusiasts.
We needed to position Adidas as not only a brand relevant to all, but one that could inspire and motivate shoppers to want to wear adidas to help them achieve their everyday life goals.
Through a mix of pre, during and post media channel activations; we channelled content from the event throughout the shopper journey using a mix of bespoke and branded assets to bring the campaign to life and show true co-creation of the event linking Very with Adidas.