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A reflection on 2018

As we make our way out of the festive fog, with the new year now in full swing, it felt like an opportune moment to reflect on 2018 and some of the news, accomplishments and trends that formed a rather momentous year for Threefold.

Sam Knights Min
Written by Sam Knights on 09 Jan, 2019

As we make our way out of the festive fog, with the new year now in full swing, it felt like an opportune moment to reflect on 2018 and some of the news, accomplishments and trends that formed a rather momentous year for Threefold.

You might well remember that we started Threefold a mere two years ago, a really important milestone for us as we became our own entity under the Shopper Media Group umbrella. It felt like a big leap for the business - a new name, a new brand and a whole new host of opportunities - and one that if I am honest, excited us and daunted us in equal measure.

2018 was certainly an adventure for our agency and we're very proud of some of the campaigns that we've been lucky enough to work on over the past 12 months. Here are a couple of favourites that we wanted to share.

Whilst last summer's world cup began with rather low expectations for the England team, it certainly ended with positivity, optimism and a real sense of national pride. During this time, it was our aim to showcase the Co-op as the retailer that got everyone together during the summer of football, whether that was to celebrate, or commiserate! We worked in collaboration with 12 supplier brands to make the event a success, delivering over 1,000 media elements per period across 500 stores. Not only did the campaign make a real impact in store, it resonated with Co-op shoppers and delivered an average 14.7% sales uplift for the brands involved. This was one of the first times we have delivered activity like this on such a scale and we're really proud of the steps we're making to make events at Co-op even bigger and better. Check out the case study here.

We've also tackled the white goods and home appliances categories at Very.co.uk in the last 6 months. Of course, these are challenging categories to market, as shoppers are often experiencing a product breakdown - and consequently, they're often not delighted about the prospect of a big and expensive purchase! We wanted to take the pain out of this shopping mission by making these big decisions simple and relevant to real life. We categorised the products by lifestyle, making it faster to shop and discover 'the one for them.' We partnered with relevant influencers to generate relevant and informative product reviews, with key products being accredited with helpful roundels. It's been performing really well, with sales of hero products +296% and we're now rolling it out across more electrical categories and brands in 2019. Check out the live campaign under the 'discover' tab here.

Whilst our campaigns really are at the heart of what we do, they wouldn't be possible without our hard-working, passionate team. We've welcomed 15 new faces to the Threefold family in the last 12 months and we'll be looking for even more to help us deliver our ambitious plans for 2019.

The icing on the cake for us was recognition from the industry. Being recognised (as part of SMG) for being Mid Market Business of the Year at the National Business Awards, and also to reach #62 in the Times Fast Track 100 was a rather surreal, but incredibly exciting moment for the agency.

2019 looks like it'll be another big one. The retail landscape certainly couldn't look more challenging, but we're looking forward to getting going and seeing what we can do to help brands and retailers have a great year.

Here's to a good one.