We’re Threefold: the shopper media agency connecting retailers, supplier brands and shoppers.

Any brand marketing campaign is about reaching shoppers with the right message, just when they’re ready to buy. But creating a campaign that works for retailers, supplier brands and shoppers alike… it’s trickier than it sounds.

That’s where we come in. We look at a retailer’s whole media estate, from their branded microsites to the space on their supermarket trolleys. Then we use our trademarked technology to work out how to put the right brands in front of the right shoppers at the right time.

And thanks to our insight, our experience, and our creative spark, our campaigns really strike a chord with people. The result: better results for retailers, supplier brands and shoppers.

Using our mix of creative thinking and precision planning, we create marketing campaigns that deliver real value for retailers, supplier brands and shoppers.

Why do our campaigns work so well?
Good question. Well…

We always start with insight from detailed shopper data. We do our homework, getting stuck into the stats, to understand exactly how people are shopping – and how we should reach them.

Our campaigns have an idea at the heart: a creative concept that strikes a chord with shoppers. After all, lots of campaigns can catch a shopper’s eye. But only a few can change the way they feel – and the way they buy.

Our trademarked Planflex™ technology allows us to plan and manage campaigns in a way that works. So, we can help you use your budget in the right places. And of course, we can measure the results for every campaign we run.

We’re part of your team. We can work in-house with you, to build the very best working partnership. This connection is what leads to the other connections that really matter: those between retailers, supplier brands and shoppers.

It all adds up to happier shoppers, better brand awareness and brilliant business results.

Clients

We work with big brands who want to make a big impact…

Our Team

All the people in our team have got experience, expertise – and an extraordinary passion for our business.

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Sam Knights - Director

My job is to lead Threefold in our mission to transform Shopper Media. That means working closely with retailers and brands, creating campaigns that really connect with shoppers and grow demand for our clients.

My marketing career began at Guinness World Records. I planned book launches and other events, and met some of the most incredible people in the world. But I really cut my teeth at marketing giant Procter and Gamble – I managed the Gilette and Venus brands, first in the UK and then in Geneva for nine markets across Western Europe.

Outside work, I’ve tried my hand at a few different roles: pilot, racing driver, and – more recently – dad of two. I also played a starring role in a TV advert as a child. Which advert? That secret is staying with me…

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Katie Streeter Hurle - Partnership and Campaign Director

I work across our creative, planning and account management teams, helping brands make themselves heard in an increasingly cluttered and changing shopping environment. Through our campaigns, we help clients define what to say and how to say it. And we hold ourselves to account by making sure that every campaign works for the retailer, the brand and the shopper – that’s the power of Threefold. Sorry, couldn’t help myself…

I joined the agency in 2011. Before then I was in a client-side role at Procter and Gamble, managing marketing campaigns for key grocery partners. While I was there I was introduced to a new marketing agency… and the rest is history!

Marketing aside, I’m a passionate traveller and I just love exploring new parts of the world. I also love the theatre, food and the occasional spinning class.

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Lee LeFeuvre - Partnership Director

I’m responsible for our Co-op Partnership, and split my time between their office and ours. I’m really lucky to work with some of the sharpest minds and best teams in our industry, every single day.

I started out in promotional marketing, working for a number of global FMCG brands. I joined the Shopper Media Group in November 2012, focusing on our partnership with Shop Direct. At first, I was responsible for building strong working principles with the Shop Direct team in Liverpool – later, I moved to a leadership position, and became responsible for the whole partnership top to bottom.

Away from work, I’ve recently become a Dad. It’s easily the best job in the world (most of the time, anyway). On Sunday mornings I’m usually somewhere in South Manchester, trying to convince myself that I’m the next Mo Farah in waiting. In the afternoons, I counterbalance my efforts with a pint of real ale.

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David Lee - Chief Financial Officer

As CFO, I’m responsible for making sure that Threefold has all the right internal controls and complies with UK company law and accounting standards. I’m involved in budgeting and forecasting, monthly financial reporting and controlling cash flow. I also advise the board on financial and strategic issues.

From 1981 to 1995 was CFO of Olivetti UK. After that, I was CEO of LSE listed Acorn Group plc, where I led the Group’s transformation from educational ICT supplier to technology developer and licenser. I also served as a non-executive director of ARM Holdings plc, where I was involved in ARM’s Initial Public Offering.

From 1999 to 2008, I pursued a career as a pluralist chairman and non-executive director – I served on the boards of six different public companies, covering the software, telecoms and biopharmaceutical industries. Afterwards I found my way to Threefold.

Outside of work I enjoy theatre and jazz. I’m also a modest collector of art, with a collection of paintings you might describe as ‘eclectic’.

Sam shopper media

Sam Knights – Director

My job is to lead Threefold in our mission to transform Shopper Media. That means working closely with retailers and brands, creating campaigns that really connect with shoppers and grow demand for our clients.

My marketing career began at Guinness World Records. I planned book launches and other events, and met some of the most incredible people in the world. But I really cut my teeth at marketing giant Procter and Gamble – I managed the Gilette and Venus brands, first in the UK and then in Geneva for nine markets across Western Europe.

Outside work, I’ve tried my hand at a few different roles: pilot, racing driver, and – more recently – dad of two. I also played a starring role in a TV advert as a child. Which advert? That secret is staying with me…

Lee shopper media

Lee LeFeuvre – Partnership Director

I’m responsible for our Co-op Partnership, and split my time between their office and ours. I’m really lucky to work with some of the sharpest minds and best teams in our industry, every single day.

I started out in promotional marketing, working for a number of global FMCG brands. I joined the Shopper Media Group in November 2012, focusing on our partnership with Shop Direct. At first, I was responsible for building strong working principles with the Shop Direct team in Liverpool – later, I moved to a leadership position, and became responsible for the whole partnership top to bottom.

Away from work, I’ve recently become a Dad. It’s easily the best job in the world (most of the time, anyway). On Sunday mornings I’m usually somewhere in South Manchester, trying to convince myself that I’m the next Mo Farah in waiting. In the afternoons, I counterbalance my efforts with a pint of real ale.

Katie shopper media

Katie Streeter Hurle – Partnership and Campaign Director

I work across our creative, planning and account management teams, helping brands make themselves heard in an increasingly cluttered and changing shopping environment. Through our campaigns, we help clients define what to say and how to say it. And we hold ourselves to account by making sure that every campaign works for the retailer, the brand and the shopper – that’s the power of Threefold. Sorry, couldn’t help myself…

I joined the agency in 2011. Before then I was in a client-side role at Procter and Gamble, managing marketing campaigns for key grocery partners. While I was there I was introduced to a new marketing agency… and the rest is history!

Marketing aside, I’m a passionate traveller and I just love exploring new parts of the world. I also love the theatre, food and the occasional spinning class.

David shopper media

David Lee – Chief Financial Officer

As CFO, I’m responsible for making sure that Threefold has all the right internal controls and complies with UK company law and accounting standards. I’m involved in budgeting and forecasting, monthly financial reporting and controlling cash flow. I also advise the board on financial and strategic issues.

From 1981 to 1995 was CFO of Olivetti UK. After that, I was CEO of LSE listed Acorn Group plc, where I led the Group’s transformation from educational ICT supplier to technology developer and licenser. I also served as a non-executive director of ARM Holdings plc, where I was involved in ARM’s Initial Public Offering.

From 1999 to 2008, I pursued a career as a pluralist chairman and non-executive director – I served on the boards of six different public companies, covering the software, telecoms and biopharmaceutical industries. Afterwards I found my way to Threefold.

Outside of work I enjoy theatre and jazz. I’m also a modest collector of art, with a collection of paintings you might describe as ‘eclectic’.

Alice Kearney, Client Executive. Feed time is an integral part of the journey into parenthood and an important moment when mum and dad can bond with baby. That said, the breast/bottle debate is one that continues to spark controversy amongst healthcare professionals and retailers alike, with customers and activist groups ready and waiting to spot any marketing blunders....

Sam Knights, Director comments on how tt's harder than ever for retailers to gain and retain customer loyalty. There is not only a huge number of retailers available to choose from, but shoppers increasingly looking for convenient, time-saving options, they’re often inclined to shop from the closest store....

Sam Knights, Director speaks about when it comes to everyday purchases shoppers will traditionally take the path of least resistance and will rely on tacit memory and quick decision making.  Technology advances including voice are making it even easier for consumers to shop whilst continuing other tasks. ...

Elise Jibson, Senior Client Manager. In an age where we are becoming ever reliant on services such as Deliveroo, Uber and Airbnb, convenience has never been more relevant. Working hours continue to increase in tandem with the desire for increased work life balance, which means that we are continuing to strive to make the most of our finite hours of free time. And this includes shopping for food, cooking, eating & drinking. ...

Today, Amazon is a bigger part of our lives than it has ever been before. A recent survey conducted by PWC found that a staggering 91% of UK shoppers use the site, with 38% beginning their product search there. Amazon’s growth is no secret, and in recent years we’ve seen the retailer make steady strides into grocery, with the launch of Amazon Fresh, Pantry and the recent acquisition of Whole Foods....

There is much debate in FMCG over the value of Black Friday and whether it’s worth getting involved. With lower price point items and shopper missions driven by routine, retailers are split over how best to serve their shoppers....

Today’s consumer demands more from retailers. They are more connected, informed and feel empowered. For shoppers, this translates to higher expectations of brands and their products, and they need to clearly be told the benefits that they bring in order to part with their hard-earned cash. In the face of Brexit and the impact on the economy, those expectations are only set to rise....

Get in touch
hello@threefold-agency.com
Threefold
Office 1.13
24 Hood Street
Ancoats Urban Village
Manchester
M4 6WX