Experiences are gifts with lasting power. They won’t be returned or forgotten as soon as that moment of excitement is gone, but we needed to make different types of shoppers see this too.
We created the ‘Unveil Unforgettable’ campaign, focused around how quickly time flies especially around Christmas and how Virgin can make truly memorable. Unforgettable, even.
By identifying 3 different types of shoppers; the early bird, the bargain hunter and the last-minute shopper, we tailored the messaging to each customer segment and targeted them at different points across the shopper journey so they can find an ideal present early on in the season whilst also continuing to drive sales during peak trading.