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Reflect
Focus
Plan

Taking a look back at the Threefold & Co-op Media Conference 2019

Lee Lefeuvre
Written by Lee LeFeuvre on 26 Sep, 2018

As a busy agency it’s sometimes all too easy to keep pushing forward, and not take a moment to reflect on all the achievements and progress made over the last 12 months, as well as taking a moment to align on focuses and priorities for the year ahead.

On the 13th September, Co-op & Threefold held their 2019 Media Centre Supplier Conference at the Curzon Cinema in Bloomsbury and were pleased to welcome 114 attendees across over 60 global FMCG brands to review the highlights of 2018 and look forward to 2019.

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Watch the full video

Speakers at the event included:

  • From Threefold, Sam Knights, Managing Director; Lee LeFeuvre, Partnerships Director; Chris Goddard, Client Manager; and Georgia Cotter, Client Manager.
  • Anthony Jackson, Media Centre Manager at Co-op
  • Chris Hulme, Senior Marketing Planning Manager.
  • Andy Phelps, Director of Supplier Engagement and Change Integration at Co-op
  • Ben Grant, Yogurt Buyer at Co-op
  • James Lamplugh, Sales Director at Tactical Solutions
  • Elise Jibson, Senior Client Manager at Threefold, and Jess Markowski, Commercial Controller at AB InBev

Each of the speakers shared an update on their specific areas of the Co-op business, covering everything from campaign highlights over the last year and the latest news on compliance, to the launch of new media channels and Midcounties societies. The team also provided detail around Co-op’s 2019 brand and media centre plans, as well as the new customer segments.

The day concluded with breakout sessions, where we asked for live feedback on several key areas. We are on a mission to transform shopper media and having this honest and open interaction with clients is just one of many ways we are looking to achieve this. It’s our belief that the more we can work hand in hand with Co-op and brands to align on priorities and objectives, the more cohesive and joined up our campaigns will be, driving greater value and meaning for shoppers, brands and Co-op.

Team Photo


Here is just a snapshot of some of the feedback we’ve had from the day:

Congratulations on putting on a fantastic media conference yesterday!! The full event was excellent and the presentations were very insightful and valuable. Well done to all involved.
It’s got me really inspired and excited about creating the Heineken CO-OP 2019 plans with you over the coming days, weeks and months. It feels like we have so many exciting opportunities and loads of room for growth.
Declin Doull, Channel Activation & Planning Manager at Heineken
Thank you to you and your team for the insightful conference, it was great to meet you all and hear about Co-op’s plans.
Charlotte Murphy, Shopper Marketing Manager at Unilever
The conference was a great opportunity to understand how we can activate in Co-op through Threefold and to understand their priorities for 2019.
Lisa Gun Cunninghame, Marketing Executive at Fever Tree



Thank you once again to all those who attended, and for those who couldn’t make it, please do reach out to your Threefold contacts if you’d like to find out more about the content that was delivered on the day.