Lindt Kv

The
Gold
Bunny

Driving sales for Lindt over the key Easter period.

The challenge

Lindt wanted to maximise sales at a key trading period (Easter) for one of their famous golden characters, and knowing that convenience retail is important for driving those impulse confectionery purchases, we needed to make sure that Lindt was front and centre at Co-op.

Approach

The Lindt Gold Bunny is a well-recognised symbol among families across the country, and as the brands' main asset for this period, it was crucial to use this character to tug at shoppers' emotional drivers for purchase, when in store.

Knowing that egg hunts are popular at this time of year and that we needed to remind shoppers of the pleasure of Lindt at Easter, we decided to incorporate the idea of a hunt in store as part of our creative. This created a sense of magical intrigue and familiarity among shoppers with children in a playful way.

Lindt

The execution

We utilised front of store media to put the product at the forefront of shopper’s minds to inspire impulse purchase, we also activated fixture media to convert shoppers at the final point of purchase.

How did it translate?

0
million impressions
0
% sales uplift

Similar case studies

Can’t find what
you’re looking for?