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The
Global
Awards

Leveraging Very's partnership with The Global Awards whilst driving awareness of the new Samsung Galaxy S10 at Very.

Overview

As an online retailer, shoppers don’t always have the opportunity to experience products in real life, and when it comes to high-priced items the Very shopper needs even more persuasion.

So how could we target millennials and create a unique face-to-face experience around the new launch of the Samsung Galaxy S10?

Working with Very's brand team we saw the opportunity to connect the Very activation to Samsung's ambition, to drive awareness of the Galaxy S10 in an interactive and unique way.

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Approach

Using Unique Formats

We created a bespoke co-branded VIP lounge at The Global Awards, with Very and Samsung. The lounge was designed to attract social media influencers including an ‘instagrammable’ flower bench.

The pop-up VIP lounge was deployed across social media influencer activity, including Chloe Lewis from TOWIE, landing pages on Very and targeted email and SMS activity. There was also an onsite radio competition to win the new Galaxy S10.

Media was aligned to the campaign objectives, drove awareness of the partnership and the lounge provided an opportunity to educate visitors on the benefits of the Galaxy S10.

Results

Results

0
Influencer impressions
0
Piece of content created
0
% SMS CTR

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