Offsite covers a whole host of channels from TV, out of home and print to a whole host of digital channels,social media and influencer content.
This is across many brands and teams and tests our ability to find that sweet spot for both the retailer and the brands we work with. It also involves being media savvy on where the industry is heading and how we can best deliver market leading campaigns.I am also responsible for the implementation of all Computing campaigns across the account, which involves a very different ‘hat’ to Offsite Media.
How quickly I've taken on responsibility; seeing my TV advert in the X Factor final within a short amount of time at Threefold, given the freedom to get on and do, having someone to manage. And the parties. All the parties.
It would need to be one of the large scale Golden Quarter campaigns we run across Black Friday and into Christmas across all major offsite touchpoints - super testing yet super proud when we get there.
It's a close second with the current Computing campaign we're working on involving multiple suppliers, most teams in the Shop Direct business, as well as many new and exciting media channels as we head into Off to Uni peak.
My eclectic health-kick lunches, remaining calm when under pressure and finally my jazzy footwear.