This means taking a business challenge or opportunity and delving into shopper, brand and retailer insight to identify a strategic solution for both comms and media. I also brief and work alongside our creative teams to ensure we produce relevant and distinctive work.
So far I've really enjoyed the internal training courses offered by SMG; no other agency I've worked at puts so much emphasis on professional development and it is always really useful and pragmatic.
We've recently developed a bold but humourous campaign for Dyson that was specifically tailored to resonate with the target audience at Very. It still makes me grin every time I see it!
Never being able to dress for the weather!