Our role is to leverage data and strategic insight to create effective communication and media plans that resonate with shoppers, enabling change in behaviour and driving action. I love my job because I get to work with so many big brands and no two days are the same!
One of the first campaigns I ever worked on six months into my role was Mothercare's Outdoor Toy Event for Mothercare. Walking into my local Mothercare and seeing the media made me so proud. I've still got the photo my mum took of me standing next to a security shroud!
Everyone mentions my diplomatic approach when working collaboratively!