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Planning Manager

I plan campaigns across our SMG business, including Threefold and love what I do!

It's so varied and exciting. One day it could be working on a cheese brand for Co-op or a big event like Halloween and another it could be figuring out how we best market a new washing machine to the customer. I love that no two days are the same and each brand is just as much of a challenge as another. I dig into the research and develop key insights that drive an overall campaign strategy. I'll then take that and develop a communications plan as well as a media strategy.

Prior to joining the planning team at SMG, I was in a client management role for FMCG brands and before joining SMG I delved into the world of fashion retail and market research.

Q&A with Kelly

Best experience at Threefold?

Feeling so welcomed by the ever-growing gang at the all company 2017/18 kick off!

Favourite campaign?

Virgin Experience Days 2017 - grounded in an insight now others are using too! We’re a nation of secret gift returners, plus we won an award for the campaign which was the icing on the cake.

What are you known for?

Not being afraid to challenge the status quo for a great idea.


Kelly Chandaria
Meet Kelly


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