I love the varied creative challenges, no two briefs are the same, from Ugg boots to Virgin Experience days, from Sharwoods sauces to Yorkshire Tea.
My favourite has to be Sharwoods. It was a brand new product launch which we worked on. As well as creating three great creative routes, we developed one of which went into production in numerous shopper media touch points nationwide. I also love spicy food which was a plus.
'Geordieness', great music tastes and hopefully some good creative along the way.