Through our campaigns, we help clients define what to say and how to say it. And we hold ourselves to account by making sure that every campaign works for the retailer, the brand and the shopper – that’s the power of Threefold. Sorry, couldn’t help myself… I joined the agency in 2011. Before then I was in a client-side role at Procter and Gamble, managing marketing campaigns for key grocery partners. While I was there I was introduced to a new marketing agency… and the rest is history! Marketing aside, I’m a passionate traveller and I just love exploring new parts of the world. I also love the theatre, food and the occasional spinning class.
Launching our brand - it’s not very often you get the chance to create a new agency brand from scratch.
Is it weird that I love white goods? Nothing beats the challenge of making washing machines sexy...
Telling people not to take no for an answer!