In my everyday role, I work closely with brands and Shop Direct teams to deliver best-in-class shopper marketing campaigns that use the best media mix to drive results.
The 2018 Summer Party!
Toy Team - the campaign is super engaging with a really clear purpose. It is a campaign that really overcomes the hurdle of being an online-only retailer, allowing parents to see the product size and features upfront before purchasing.
Being upfront, as well as my love of home decorating! In another life I would have been an Interior Designer.