James Plews Music

Insight Executive

Data and Insight is at the forefront of everything we do at Threefold.

It's more than just numbers on a page, the data tells a story allowing us to uncover new insights which we can use to tailor future campaigns.

I am responsible for the number crunching across both the Shop Direct and Co-op accounts, helping to introduce new efficiencies, better ways of working and helping to deliver the highest level of client servicing we can when talking about campaign performance, ROI and media channel tracking. If a job can't be done in Excel, then you're not trying hard enough!

Q&A with James

Best experience at Threefold?

Every day is different! There's a new challenge every morning ready to be tackled, and nothing is more rewarding than breaking down tough barriers into areas you've never touched before.

Favourite Campaign?

Toy Team - Always a fun and engaging campaign to analyse!

What are you known for?

The go-to IT/Excel guy.


James Plews
Meet James


Meet the rest of our team

Brilliant, bonkers, brave. Fun, fast, fantastic. Dynamic, driven, determined.

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