Five years ago, we began working with ghd to help give Miss Very good hair days, everyday.
We started by understanding the opportunity for ghd at Very.co.uk. Whilst there were 1.5 million live customers actively shopping, only 85,000 of them had bought a ghd product.
We wanted to establish ghd at the forefront of Very’s growing beauty offering and talk to fashion focused females in an engaging, meaningful way that is consistent with ghd’s brand equity.
Here's some of what we've done together...