Despite continuous growth and success with Dyson, they were nervous to invest behind marketing campaigns that wouldn’t allow their potential shoppers to touch and feel their products.
How could we create an emerging online experience to wow Miss Very?
We know that Miss Very isn’t tech-savvy and will often research before purchasing into the Electrical category. We also know she values longevity and reassurance when buying into premium products such as vacuum cleaners.
Taking this into account, we planned and executed a bespoke video shoot using two of the best selling Dyson vacuums; the V8 Absolute and the Lightball Multifloor.